Softomotive | Simplify Automation
Tuesday, May 19, 2020

Microsoft acquires Softomotive to accelerate and expand its Robotic Process Automation capabilities

We are extremely excited and proud to announce that Softomotive has been acquired by Microsoft, and that our products will become part of Microsoft Power Automate.

Softomotive has been part of the Robotic Process Automation (RPA) and Robotic Desktop Automation (RDA) sector since we were founded in 2005. We’d first like to take a moment to celebrate with and thank our customers, employees, and our investor Grafton Capital for coming on this amazing journey! The truly inspiring thing is that today is only one milestone, and there are many others to look forward to as we continue to deliver one of the best technical and most usable RPA/RDA solutions in the market.

One of our most distinguishing characteristics, and an indelible part of our DNA, is an unswerving commitment to usability. We have always believed in the notion of citizen developers and, since less than two percent of the world population can write code, we believe the greatest potential for both process improvement and overall innovation comes from business end users. This is why we have invested so diligently in abstracting complexity away from end users and created one of the industry’s most intuitive user interfaces – so that non-technical business end users can not just do more, but also make deeper contributions by becoming professional problem solvers and innovators. We are extremely excited to pursue this vision as part of Microsoft.

Beyond our obvious excitement around becoming part of one of the world’s leading technology companies, we are looking forward to joining Microsoft because of the unique value we will deliver to customers together:

Providing an integrated experience with Microsoft Power Automate – The citizen developers who are our mutual customers will be able to realize a greater set of automation options.
Expanding adjacent solution integrations – Microsoft provides a natural path to not only greater scalability but other complimentary solutions such as augmented AI and analytics as well.
Upgrading our customer success and support – We look forward to providing our customers with even better professional services as we become part of Microsoft.

As part of Microsoft, we will usher in the next phase of RPA with a true end-to-end, agile offering together. We’ve come a long way from our roots and are now ready to deliver a new RPA vision to our customers! To learn more about today’s announcement, visit


Marios Stavropoulos

Co-Founder & CEO, Softomotive LTD